Tuesday, January 27, 2009

2009 PPSC Convention--Roundtable Discussion

Rountable Discussion
Sunday February 8, 2009
6:30-7:30 p.m.



Panel Participants:
Clark Berry, Tammy Bevins, Lonnie Hoke, Wilber Jeffcoat, Gregg Martin


CLARK BERRY
Lexington, SC
www.clarkberry.com









TAMMY BEVINS
Summerville, SC
www.tammybevins.com






LONNIE HOKE

Lugoff, SC
www.lhoke.com






WILBER JEFFCOAT
Sumter, SC
www.jeffcoatphotography.com
















GREGG MARTIN
Columbia, SC
www.greggmartin.com







Question list for the Roundtable Forum


  1. What is your USP? (Unique Selling Position) Who is your
    target client? Are you a high volume, medium volume or low
    volume studio? What do you specialize in?
  2. What are the Benefits/Challenges of running a home studio?
  3. What are the Benefits/Challenges of running a store front
    studio?
  4. What are the Benefits/Challenges of Individual Ownership?
    Partnership? Husband/Wife team?
  5. What, in your opinion, are some of the largest changes in our
    industry in the past two years?
  6. Do you have any predictions for future trends? Will social networking tools, i.e. Facebook, Twitter, My Space, etc. play a part.
  7. What do you wish you knew when you were first starting out?
  8. What would you say is your best marketing tool?
  9. What is the biggest risk you’ve ever taken?
  10. What’s the best investment you’ve ever made?
  11. What’s your deal breaker?
  12. What’s your favorite new piece of equipment?
  13. What’s the one piece of equipment (besides the camera) that
    would have to be pried out of your cold dead fingers?
  14. Do you implement any type of promotions such as: portrait
    parties, fund raisers, senior ambassadors/spokesmodels?
  15. What makes your workflow flow efficiently?
  16. Do you outsource any of your workflow?
  17. Do you do any type of online hosting? Pros/Cons
  18. Do you have any Charities/Non-profit Organizations that you
    partner with to generate community participation/good will?
  19. What is the best piece of advice you would give to someone
    who is just beginning in the photography industry.
  20. Any thing else you’d like to share with us?

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