After 25 years in the studio, Ron now owns and runs Ron Nichols Digital Solutions (ronnichols.com), a consulting and software development company serving the photographic industry. His company designs software and training materials related to photographic workflow and efficiency. They also produce training and workflow products for some of the nation’s top photographers. Ron also offers consulting services to studios, labs, and software development companies
PROGRAM DESCRIPTION:
Saturday, February 7, 20092:00-6:00 p.m
Digital Solutions for the Portrait Photographer
Ron Nichols will present tips and techniques, processes and procedures, to help you better understand how to improve your digital images and workflow. He will show you how to involve other staff members so all the weight of digital doesn’t fall on you.
Topics will include:
Understanding computer equipment and storage
Organizing image files and archiving
Sales and presentation techniques using ProSelect
Speeding up and improving portrait retouching
Photoshop techniques with the WOW factor
The goal of this program is to:
- Eliminate Repetitive Tasks
- Create Repeatable Results
- Efficient use of Time
- Produce a Quality Product
Ron’s programs are fast-paced and fun. This whirlwind tour of digital is sure to give you the information you need to smooth out the rough edges of your digital process. This program is not just for photographers, so bring your entire studio team.
BIOGRAPHY:
Ron Nichols, M.Photog.,Cr., API
As digital photography became a viable professional tool, Ron quickly adopted the technology and began developing ways to best utilize it in the portrait and wedding studio environment. As a studio owner for over 25 years, he quickly realized the difficulties facing photographers on transitioning to digital.
He began working with manufacturers and software developers on ways to best integrate their products into studios. As a beta tester for labs and developers, he quickly learned and created solutions to optimize workflow. He now provides consulting services to studios, labs and software development companies. He teaches digital transition through in-studio seminars, at affiliate schools, conventions and lab sponsored events. He developed the Ron Nichols Production Retouching Palette that has simplified portrait retouching and is now being used in studios around the world.
The Grand Ledge, Michigan studio continues as a successful venture, while mostly managed by Ron’s wife Carol. The studio specializes in family portraits, children and high school seniors. Ron has been a "Top Seven Master" in Michigan many times, earned Gallery and Masterpiece Awards along with PPA International Loan Collection Prints.
Currently a member of the PPA board of directors, he is a PPA Affiliated National Juror and past chairman of the Education Committee. In 1998, Ron was also the recipient of one the highest honors bestowed by PPA, the National Award, given for service to advance the profession of photography.
Throughout his career, Ron has been active in local, state and national organizations. He has served with the Professional Photographers of Michigan and on the PPA Education and MAC committees. He co-founded the Great Lakes Institute of Photography (GLIP) and served seven years as its director. His philosophy of service is not limited to the photographic community but extends to that of the Grand Ledge community. He is an active member of the Chamber of Commerce and lends a hand in many of the town's festivals and events.
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